Meet Norris Scott
Sports and Entertainment Executive: Dynamic leader with a proven track record in sales, account management, and analytics, specializing in creating high-impact programs that drive viewership, build brands, grow sponsorship revenue, and engage fans across national sports leagues and major networks.
My expertise spans sales, corporate marketing, sponsorship, and analytics, with a career shaped by impactful roles at the NFL, ESPN, NASCAR, and Endeavor. This diverse experience informs my strategic approach to sales, audience insights, and brand partnerships.
Specialties:
Media Sales | Sponsorship Sales | Relationship Management | Event Management | Custom Research | Analytics Leadership | Audience Segmentation | Sports & Entertainment | Sponsorship Management | Partnership Development | Sponsorship Packaging | Intellectual Property Analysis | Television Evaluation | Digital Media | Social Media | Sales Strategy | Brand Management | Go-to-Market (GTM) Strategies | SaaS | P&L Oversight | HubSpot | B2B & B2C Marketing | ROI Optimization | Leadership Development | AI Integration | Valuation | Market Research | Valuation | Client Success | CRM | Enterprise Account Management | Live Audience Business | Financial Oversight Budgeting, Forecasting, and Financial Reporting | Sponsorships, Naming rights, Licensing and Marketing Partnerships, NIL deals | Lead a high-performing team | Revenue Optimization | Cross-Platform Measurement | Media Quality Optimization | Motorsports
Public Speaking
Public Relations
Endeavor Analytics Golf Trends Sports Business Journal
NASCAR Analytics Interview with Advertising Research Foundation
AUTOMOTIVExSCIENCE_Using-Data-to-Drive-business-for-nascar.pdf
Chief Marketer Interview Partnerships
NASCAR Mars Partnerships Interview on ROI
NASCAR B2B Sports Business Journal
NASCAR Executive Shakeup Places Longtime CMO Steve Phelps In More Global Role
Contact
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